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Cookies are information entered on the user browser when you visit a website or use a social network on your PC, smartphone or tablet. Each cookie contains different data such as, for example, the name of the server it comes from, a numerical identifier, etc. Cookies may remain in the system for the duration of a session (i.e. until you close the browser used for web browsing) or for long periods and may contain a unique identification code.
Some cookies are used to perform computer authentication, monitoring sessions and storing specific information about users accessing a web page. These cookies, so-called technical cookies, are often useful, because they can make faster browsing and use of the web, because they intervene to facilitate some procedures when you shop online, when you authenticate to restricted access areas or when a website automatically recognizes the language you usually use. A particular type of cookie, called analytical cookies, are used by the managers of the websites to collect information, in aggregate form, on the number of users and how they visit the website, and after that develop general statistics on the service and its use.
Other cookies can instead be used to monitor and profile users while browsing, to study their movements and habits of web browsing or consumption (what they buy, what they read, etc.), also for the purpose of sending advertising of targeted and personalised services (so-called Behavioural Advertising). In this case we speak about profiling cookies. It may happen that a web page contains cookies from other sites and content in various elements hosted on the page itself, such as banner adverts, images, videos, etc. These are so-called third-party cookies, which are usually used for profiling purposes. Given the particular invasiveness that profiling cookies (especially those third parties) may have in the privacy of users, European and Italian Legislation provide that the user must be adequately informed about the use of these cookies and express his/her valid consent to the inclusion of cookies on his/her terminal.
- memorize browsing preferences,
- avoid re-entering the same information several times,
- analyse the use of the services and content provided by the website to optimize the browsing experience.